Study Task 3: Typographic Treatments

Figure 1

Upon conducting research into In Cold Blood these typographic treatments have been design with the list of adjectives from study task 1 in mind. Figure 1 featured treatments based on sophistication which relates to the style in which Capote wrote the book with interchanging narratives to depict the events of the crime and investigation. The use of Bodoni in these treatments reference this sophistication in a contemporary style whilst paying homage to the original cover which featured a similar typeface. Within these treatments the Marber grid has been used as a basis for the layout to gain an understanding of how the information best sits on the front cover. The most successful of these experimentations are those which adapt the grid and use its formation in an alternative way allowing the information to be broken up on the page to provide greater space from potential designs.

Figure 2 and 3 features treatments based on impartial nature Capote writes in to describe the facts of the murders themselves and the following investigation. Within these treatments Helvetica has been used due to its uniform and simple nature which effectively represent the impractical nature of the book as it has no impact on the audiences impression/opinion of the book create a more intriguing cover as little is given away within the use of typography. As seen in the typographic treatments in figure 1 those which are the most successful are those which break up the required information on the cover as grouping it together creates a focal point and would distract viewers from the design on the cover. Additionally the additional space created by splitting up the information creates a more contemporary and professional cover as the information isn't cramped into one section.

Figure 2

Figure 3