In order to gain a greater understanding of the target audience I've interview different people who have specific dietary requirements/ conditions such as coeliac disease, mild food allergies and veganism.
1. What diet do you have? (vegan, gluten free, diary free etc)
2. Do you find it hard to access suitable foods such as chocolate, cake, biscuits etc?
3. Is it expensive? if so do you think its worth it?
4. Would you be interested in cook book and educates you about different foods and shows you how to easily make alternative to suit your diet with readily available ingredients?
Sophie, 21, minor food allergies:
1. Normal diet.
2. Not really, but there are a fair few that I have to avoid and I normally have to make sure that there are no nuts in things
3. As I have a normal diet it's no more expensive than usual but I just have to make sure I avoid certain foods
4. yes, I would find it useful to know more about alternative for nuts and fruits etc.
Hannah, 20
1. Vegan
2. In restaurants, cafes etc yes it is hard to find good alternatives. It isn’t as hard in supermarkets though if they are big
3. I spend less on meat, but more on vegetables. I think it evens it out generally. It is just the restaurants and snacks that are a lot more expensive than say buying a sandwich or a chocolate bar, but yes I do think it is worth it because I feel like I have more energy and I am doing my bit to help out.
4. yes that would be so good because I find that I cook the same food all of the time as I know they are quick. It would be good to know some recipes that don’t use too many ingredients and are quick to cook.
Jack, 21:
1. Vegan
2. I wouldn't say that I find it hard to find suitable foods, however it does eliminate the convenience of some foods, in the past it was a lot easier to just go into a shop and grab something as there was no worry about consuming something that I didn't want to consume, one aspect that has been an issue actually is alcohol, a lot of the time certain alcohols have certain ingredients in them that meant that I couldn't drink it.
3. In terms of it being expensive, the only aspect that is expensive in my eyes is generally the vegan food is either fresh (vegetables and fruit) which go out of date quickly, or there is a process in the creation of the food that results in the price going up, an easy way around this is bulk buying items such as chick peas or nuts which reduces the cost in the long run, food markets are also a big bonus, buying fresh fruit from a market is usually cheaper and usually tastes a lot nicer.
4. With the cookbook aspect, there is a lot of guides out there already that cover the basics, if you were going to do it that isn't just reusing old information and that would offer information that isn't already available, I would try focus on an aspect of the food that is unique, focussing on the cost area could be interesting, like how to be vegan cheaply
Becky, 20:
1. Vegan
2. Chocolate and biscuits easy from supermarkets, cake tricky to find
3. Doesn't work out any more expensive for me
4. Would be interesting to read but wouldn't go out of my way to buy an expensive book when most stuff can be found on the internet.
Arpna Arora, 19:
1. Gluten free
2. I definitely fine it hard, yes.
3. It can be expensive and worth it but would be interested in cheaper options
4. Yes, very interested as it would allow me to access chocolate and cakes more easily.
Sophia, 19:
1. Vegan
2. Definitely (and when you do find them they're very expensive)
3. Overall it's cheaper but because I'm not buying meat/dairy anymore the cost of expensive things balances it out
4. Yes!!
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