Publication: Initial ideas

In order to respond to feedback given during my presentation I've refine my idea/target audience to focus on those with food intolerance, specifically those with coeliacs disease, lactose intolerance and those who are refined sugar free. This will allow me to refine my ideas and conduct more research in order to create the content for the book.

Initial Ideas:
Care Package:
- including a recipe book for each intolerance, and fact file cards to help inform those who have recently discovered they have an intolerance about the intolerance itself and what others found hard.

- Care package include all three issues could be shaped like a shopping bag with each book of recipes being shaped like there intolerance e.g; bread for coeliac and milk carton for lactose intolerance.

- Cook book for each intolerance, gluten free, diary free and refined sugar free.

One cook book:

- Cook book for those with food intolerances focusing on recipes suitable for lactose intolerance, coeliac disease and those who are refined sugar free.

- Cook book including a self help section at the front featuring tips about certain foods and how they effect certain conditions.

- food diary or tracker aspect so people who are trying to change there diet can keep on top of the changes there making

- split into sections looking at different health issues linked with intolerance and recipes for those issues.

- Sugar section can help both with overall health and those with lactose intolerance and coeliacs disease.

- feature simple, easy to understand terms so information is clear and not confusing

 - maintaining gut heath with a weaker immune system as the result of coeliac disease (autoimmune disorders)