Creative Advertising Collaboration: Re-group and Design Discussion

In order to develop the three outcomes needed for this brief Lydia and I have discusses our initial design and copy ideas to see help create a more refined set of adverts. Upon discussing my initial design experiments it was decided to keep all the copy as shortening only worked for 'sober self' and allowed for the tone of voice to be communicated effectively across all ads. The use of two tone colours works well as relates to the topic of copy and they also work across the ads creating a visual identity. We also decided to include more product imagery within the ads as this helps visualise the design as it gives the copy context. We also decided to explore a more illustrative approach in order to help give the copy context visually by using items associated with each bit of copy as although the typographic experiments allow the copy to be the focus of the ad they don't sell the product in an effective way. Personally I feel more experimentation using type would have allowed this issue to be solved whilst also allowing for a more engaging, higher quality advert to be created as I'm not the strongest illustrator. However the use of illustrations could be more appropriate therefore we plan to experiment and gain feedback to see which approach is more effective.

Illustrations Ideas:

• For Setting the tone:
• candle 
• wine glass 
• toothbrush 
• For house inspections:
• text message 
• email 
• For drunken messes 
• cheap alcohol bottle 
• paracetamol - hangovers 
• take-away food container, pizza box