Creative Advertising Collaboration: Collaboration/Brief Evaluation

Overall the collaboration between Lydia and I went well with some issues and miscommunication. Initially the roles we decided meant Lydia was responsible for research and ideation and I would be responsible for art direction, design and some ideation if needed. However as the brief developed Lydia felt more comfortable developing the idea/copy for the idea alone based on the audience we had chosen, students who want to be clean but are a little lazy. Initially this was fine however presented issues when it came to the design process as it limited creative opportunities as Lydia had a set idea of how she wanted the copy to be presented. However once we had discusses the copy further, re-establishing roles the brief became more collaborative as we both had input on the direction of the designs. This lead to the use of illustrations within the outcomes which I was initially concerned with a I felt they where too simple and felt a more typographical approach would have worked better. Furthermore we had the opportunity to develop ads that reinvented Shake n Vac rather than suiting its existing aesthetic which wasn't explored as Lydia felt keeping with Shake n' Vac brand was more appropriate. Despite these issues the final outcomes received good feedback from creative advertising tutors and worked well as a three due to the consistency achieved.

Overall I learnt a lot within this collaboration as certain parts didn't work such as not being involved within the ideation process, if more collaboration had happened at this point less issues with design direction would have occurs as a more developed concept could have been established. Furthermore I could have communicated my design ideas more clearly to highlight the importance of concept within the design more which would have created a more engaging advert. I also compromised more than I should have within this brief and I'm not 100% happy with the final outcomes and feel I could have been more assertive with my opinions such as the use of Helvetica within the ads which is quite boring despite the benefits of legibility.