Creative Advertising Collaboration: Initial Ideas Feedback

In order to start the design process feedback needed to be gained in order to decide which initial ideas, developed by Lydia, was most appropriate. Within the crit we presented three ideas (see figures 1-3) targeting students, mainly looking at the traditional stereotype of the messy flat mate. The most favour idea was 'shake n vac for' (see figure 1) which portrays shake n vac for every occasion such as house inspections, drunken messes etc. Feedback found that this was most relatable and had the most scope to be refined further whereas other ideas where quite limited. Although the christmas idea (see figure 2) is relevant now it wouldn't fulfil the brief in 3 months time failing to bring shake n vac back into the modern market. Furthermore the focus on group chats/sticky notes messages (see figure 3) within a shared student house was also limited visually as how the idea was shown would be how it would be finalised visually therefore making 'shake n vac for' the most appropriate idea to develop further.

After the crit both Lydia and I discussed different ways to visualise our chosen initial idea, we decided to experiment with an illustrated approach, typographic approach too see which is most successful. Other approaches may be explored during the development process based on issues that may arise.

Figure 1

Figure 2

Figure 3