Cartilage Levene where appointed to create the wayfinding systems for the The Tanks, Tate Moderns new extension which will open in late 2016. Their proposed system consists of a mixture of projection and fly posters in order to allow that materials of the industrial space to be incorporated with the system. The use of a white base for the fly posters (see figure1) which feature a simple light weighted sans serif font link to the industrial nature of the new exhibition space and allow for the information to be delivered clearly due to the legible nature of the typeface used. The incorporation of crossing off the each week allows for a clear understanding of what is being shown in the exhibition which is highlighted by the use of colour throughout the posters. The use of projection (see figure 2) to inform the audience of the artist and the name of the exhibition is a clever and innovative idea however can seem to get slightly lost against the light concrete walls of the exhibition space making it less legible and potential hard for international visitors to understand. The limited use of pictograms within the wayfinding system may make it difficult for international visitors to navigate however the use of arrows to indicate direction in some instances may make navigation easier. Overall I think Cartlidge’s proposed wayfinding and signage is aesthetically successful however may not be universally understandable.
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| Figure 1 |
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| Figure 2 |
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