Sagmeister and Walsh:
Jewish Museum
The use of Klein blue throughout the branding for the Jewish Museum creates a modern and fresh look for the museum as the colour is used subtly throughout the branding in order to create a simple and clean look to the branding. This has been achieved through the use of peering Klein blue with white in order to create a vibrant brand identity which is clean and simple as the blue is used to highlight aspect and not as a sole colour throughout the branding which allows the audiences attention to be drawn to the logo as well as the branding in general.
MashCreative:
Kickstart Entertainment Brand Identity
Klein blue is used to across all branding for Kickstart this creates a sense of identity within the branding and allows certain key pieces of information to be highlighted. The use of Klein blue in contrast with white throughout the branding allows for a vibrant and modern aesthetic to be created allowing Kickstart to standout.
MAB Brussels - Mode and Design Centre
Klein blue is used throughout the publication for MAB Brussels in order to create a contrast between the red used inside of the publication and to draw the audiences attention to the front cover as well as the important information within the publications. The use of a white design and typography onto of the IKB allows fro the front cover to further stand out and attract the audiences attention.
Another Collective:
Silarba
Another Collective has made Klein blue the feature for the brand identity for Silarba which allows for eye catching branding to be created. The use of IKB as the sole colour for their envelopes paired with white typography creates an interesting and unique aesthetic. This is further created by the use of IKB within the typography on the letterheads to highlight important information.
My name is Wendy:
Within this poster Klein blue allows for the faded effect to be delivered successfully due to the vibrant nature of IKB which draws the audiences attention to the middle of the poster allowing for the optical illusion/faded effect to be created. The use of a white background further enhances the use of IKB due to the contrast created.
Sawdust:
Nifty 50
The use of IKB within this poster allows for depth to be given to the poster whilst allowing for a minimal design to be created. IBK is a deep rich colour which is why it may have been used for this poster which is based on the interpretation of money allowing the values of money to be reflected through the use of colour within the poster.





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