OUGD603: Statement of Intent

Over the course of third year I want to develop my portfolio around branding and packaging and editorial. During summer I completed work experience at Very which was interesting to learn about the role of an in-house designer, however it made me realise I definitely want to work in a studio rather than as a design for a company, as I prefer to work on different briefs/themes rather for a certain aesthetic. 

I currently have some packaging and branding within my portfolio however I feel these areas could be pushed further in order to create work at a higher standard. Furthermore I have produced some publications in the past but also feel like this could be developed to a higher standard as I did this within my creative report for PPP in level 5. Another aim for level 6 is to document my final outcomes to a higher standard as I feel this is something which has let me down in the past.

Research is a key element to within my work as I feel I work best when I have a reason for the decisions I make. Furthermore research drives my idea generation process as the more knowledge I have about a topic the better I can develop my ideas. I plan to draw on the research methods I've used in the past, articles, book and personal experience in order to develop my research throughout the year.  In relation to my practical skills I plan to focus on branding, packaging and editorial as these are my strongest areas. I feel I can my editorial skills further as this is an area of design I enjoy but didn't focus as much on in level 5 as my a lot of my projects where branding and campaign based.

Throughout the year I plan to reflect on what goes well and what needs more work/ is not as successful so these issues can be addressed as and when they arrive rather than at the end of a brief or module which will be documented on my blog. I also plan to critically evaluate my work through the design process in order to develop the best outcome within the time scale. In order to help with self-evaluation, I also plan to gain peer feedback and tutor feedback as frequently as possible as I find discussing my work with other the most helpful way of developing my work as you get different ideas and opinions that help you see and solve problems that you might have missed otherwise.

Project management:
Time Planning (before Christmas) 

• MON, TUE, WED - COP
• THURS - Studio Practice 
• FRI - PPP
• SAT - Studio Practice/ PPP
• SUN - Catch up 

Briefs:

I plan to undertake 3 smaller briefs up until christmas 

• Nest Submission 
• Penguin - The Establishment by Owen Jones 
• Creative Advertising Collaboration