In order to start idea generation I started by looking at existing cover designs, both of which are very similar. Figure 1 shows a cover focused on the idea that The Establishment want to keep the power and wealth amongst the few at the top by stealing it from those of a lower class. The use of a serif type throughout adds authenticity to the book, however this is more effective in figure 2 as the use of gold within the cover and the illustration create a more playful, humours impression which distracts from the official nature of the serif typeface. The illustration (see figure 1) creates a less daunting impression on potential readers, making the cover appeal to a wider audience no matter their political view point. In comparison the illustration used in figure 2 creates more of an element of mystery, referencing the old boys club nature of the old establishment which is shrouded in mystery. Both covers feature muted colours in order to showcase the serious nature of the book, as although the use of illustrations add humour and mystery they compliment the content of the book without undermining the message. They copy layout within both covers is very similar and simple, centre aligned, which is easy to read within the store environment as all the information is central to the illustration, giving the covers good shelf impact. This is something I want experiment with to see if an alternative system will allow for a greater shelf impact. Furthermore I plan to use a mixture of serif and sand serif typefaces in order to evaluate which is most successful within the cover, focusing on typographic experimentations to avoid repeating similar designs to those below.
 |
| Figure 1 |
 |
| Figure 2 |
No comments:
Post a Comment