Tell A Lie Brief: Poster development

In order to generate more ideas we decided as a group to create a poster for the event based on the information we had previously discussed, so that we could pick successful aspects of each design to create a poster that would fit in within the university environment and look like an event that would be held at Belgrave (see figures 1-3). From this I started by looking at posters around the university to identify key features, however most posters besides those created by the student union tended to be inspired by the specific event rather than a consistent theme. This lead me to take inspiration from the format of an Instagram post (see figure 4) however these initial experiments didn't work as it was difficult to fit the information within the format in a way that would be easily visible/readable at a passing glance. Therefor I chose take the square aspect of the Instagram photo and the general shape to create a more abstract representation (see figures 5-6). Throughout the process of designing I came up with the name Pints & Posts as I was finding it difficult to work with 'do it for the gram' so decided to experiment with this name and propose it to the group when developing the posters. I also took inspiration from event posters created for Belgrave in the past to create a more eye catching design (see figures 7-8). The colours used throughout these experimentations have been inspired by the Instagram logo. Emma also created posters using the Pints & Posts name inspired by the Instagram layout as with the new name it was easier to implement, during the group discussion we decided to go with Emma's design based on Instagram (see figures 9-10) as it would stand out more to encourage people to sign up. We also created a sign up sheet based on existing ones in uni to pare with the posters in order to track peoples engagement. 

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