Rational:
In a digital age we are taking advantage of the prevalence of social media in society by creating a workshop to entice students to grow their social media presence.
What so we need to achieve:
create a convincing event which appeals to students and gets them to sign up
Research:
- Problem:
- There is too much importance placed on social media - too much time aimlessly on social media
- in 2017 the average person spent 135 mins a day on social media up from 126 minutes from 2016
- Audience
- Students
- Pit falls:
- is it believable
- is something uni would actually do
- no-one might sign up
Output:
- Posters
- Sign up Sheets
- Facebook Event
How is it being recored:
Number of sign ups
Research:
Primary Research:
In order to see the extent of our focus on social media I looked at my own screen time for the day which shows I spent 2hr 6mins on my phone per day with being spent 43 mins on social media. This was interesting to find out as I didn't think I spent that much time of social media such as Instagram and Facebook, which shows how accustom we've become to social media and just aimlessly scrolling through our phones.
Secondary Research:
https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
The average person will spend nearly two hours (approximately 116 minutes) on social media everyday, which translates to a total of 5 years and 4 months spent over a lifetime. This compared to the amount of time spent actually socialising within the average persons lifetime which is 1 year and 3 months highlights the prevalence of social media in todays society. When broken down, time spent on social media differs across each platform. YouTube comes in first, consuming over 40 minutes of a person's day (i.e. 1 year and 10 months in a lifetime). Facebook users will spend an average of 35 minutes a day, totalling 1 year and 7 months in a lifetime (some statistics include Facebook, Facebook-owned Instagram, and Facebook Messenger for total time spent on Facebook). Snapchat and Instagram come in next with 25 minutes and 15 minutes spent per day, respectively.
https://www.disruptiveadvertising.com/social-media/be-in-the-know-2018-social-media-statistics-you-should-know/
32% of all Internet users are on Instagram with 59% of internet users between the ages of 18 and 29 using Instagram and 33% of internet users between the ages of 30 and 49 using Instagram. The total number of monthly active users on Instagram is 800 million with 500 milling actively using the app each day with, on average 95 million photos uploaded each day, up 70 million from last year.
https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
The average person will spend nearly two hours (approximately 116 minutes) on social media everyday, which translates to a total of 5 years and 4 months spent over a lifetime. This compared to the amount of time spent actually socialising within the average persons lifetime which is 1 year and 3 months highlights the prevalence of social media in todays society. When broken down, time spent on social media differs across each platform. YouTube comes in first, consuming over 40 minutes of a person's day (i.e. 1 year and 10 months in a lifetime). Facebook users will spend an average of 35 minutes a day, totalling 1 year and 7 months in a lifetime (some statistics include Facebook, Facebook-owned Instagram, and Facebook Messenger for total time spent on Facebook). Snapchat and Instagram come in next with 25 minutes and 15 minutes spent per day, respectively.
32% of all Internet users are on Instagram with 59% of internet users between the ages of 18 and 29 using Instagram and 33% of internet users between the ages of 30 and 49 using Instagram. The total number of monthly active users on Instagram is 800 million with 500 milling actively using the app each day with, on average 95 million photos uploaded each day, up 70 million from last year.
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