Wednesday, 31 October 2018

Penguin: Idea Generation

In order to start generating ideas I decided to brainstorm potential ideas and word associations that related to the book in order to develop some more ideas/concepts.

Initial Brainstorm:

  • Illustrations:
    • brain 
    • newspaper 
    • handshake 
    • name tag (businessmen) 
  • typography 
    • serif
    • sans serif 
    • display/big 
  • Break grid
  • Engaging 
  • inviting 
  • non alienating 
  • colour 
    • black and white 
    • red (power)
    • green (parliament) 
    • blue (government) 
  • left wing 
  • shelf impact 
  • stand out 
  • young audience 
  • powerful
  • harsh 
  • disobedient 
  • class
  • hierarchy 
  • democracy vs power 
  • mp's and private business 
    • in each others pocket 
    • back pocket - illustration 
  • new wave
  • modern 
  • shared mentality 
  • keep for the few 
  • secrecy 
  • exclusivity 
  • elite 
  • greed 
  • money 
  • status 
The sections highlighter are those I feel could be explored more when starting to design the cover and develop a concept. I want to focus mainly on typography as many existing covers feature related illustrations and I would like the cover to stand out of a shelf and differ in order to attract a new audience such as younger people or those of different political opinions, as the brief encourages challenging the status quo and what has already been done. 

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