Lance Wyman

Lance Wyman is a graphic designer specialised in creating systems for events most infamously the 1968 Mexico Olympics (see figure 1) which is celebrated as the best example of environmental and branding design. Wyman created an Op-Art influenced logotype based on the geometry of the olympic rings which could be edited to create 68 the year of the games. Wyman was also heavily influenced by traditional forms of Mexican culture (see figure 2) which influenced his use of line within the logotype as well as his interest in Op-Art, allowing him to reference Mexico's rich culture within a modern and classic logotype which is still popular today. The creation of a modern logo was a main contributor to the success of the olympic games in 1968 due to Mexico's status as a developing third world country who couldn't afford to create impressive architectural structures like previous Olympics making the use of graphic design within the games extremely important. Consequently the Op-Art influence allowed for a complex and interesting logotype and wayfinding (see figure 3) system to be created which created the olympic experience without the need for impressive architecture which had been the focus of previous olympics. Despite the complex appearance to the logotype it was easily understood which aided it s success as well as the incorporation of the lines within pictograms used across the games allowing the system to have a continuous theme across all material used for the games.I've chosen to look at this particular logo due to the manipulation and incorporation of line which is something I plan to experiment with while developing my wayfinding system to potentially create a subjective aspect to my system.

Figure 1

Figure 2

Figure 3