Pictogram Experimentations

To further my developments of my wayfinding system I've looked at the creating pictograms based on the window fronts of each shop (see figure 1) which has allowed for  the creation of an abstract design which will be realised upon arrival as the audience sees the front of the shop, however these initial designs are quite basic due to the simple use of shapes featured within the shop fronts. To develop these designs further I've adapted my previous experimentation using lines to create a more abstract design (see figure 2) as the solid forms that make up the pictogram are lost due to the incorporation of lines based on the inspiration i've taken from Lance Wyman's use of line in his logo for the Mexico Olympics in 1968. During this processes I've also considered the distance between the independent shops and Leeds Print Festival which has led me to adapt the spacing between the lines based on the distance from the print festival to each shop in miles (see figure 3). Therefor the closer together the lines the closer the shop is to the print festival, this allows for a visual representation of distance within my system to better direct my audience. However these designs are not very successful as the lines within the pictograms which are close to the print festival are too close together causing the pictogram to loose its form slightly and create a confusing image as the curve is distorted due to the overlapping of the lines, making it difficult to identify the pictogram from further away. 

Figure 1

Figure 2

Figure 3