Poster Layout Variations

 To further develop my wayfinding system I've decided to create an A3 handout/poster that will fold down to A5 to inform my audience on each destinations featured within my wayfinding system as well as contain the stickers which will be used as part of the rating system. Throughout this process the layout of the pictograms was particularly difficult due to the variations in size (see figure 1 and 2) which created difficultly when placing the pictograms within an modular grid system as it caused an unwanted gap in the middle which didn't provide enough space to contain the information about each destination. Consequently I experimented with making the page orientation portrait in order to create more space to fit both the pictograms and information (see figure 3). The use of a modular grid to organise the pictograms worked successfully as it allows each pictogram to be aligned and have its own space despite the variation in size. However within within this experimentation the second column of text looks to busy causing for the development of three columns of text at the bottom (see figure 4) to allow the information to be evenly separated in order to follow the modular grid applied to the pictograms. The incorporation of Leeds Print Festival within this hand out was very important as it will be given out at the destinations featured within the system as well as the festival itself. Therefore the use of three straight lines to represent Leeds Print Festival links to the system as the incline of the curve increases the further away from the print festival you go.  Consequently I've experimented with the placement of Leeds Print Festival on the front as I had initially place to place it on the left hand side of the page (see figure 5). However following a number of experimentations (see figures 6-8) feel it works best in the bottom left (see figure 4) as I plan to print my poster on recycled paper so the pictograms are slightly visible from the front.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 6

Figure 5

Figure 7

Figure 8