Design Process

Stages of Design Process: ongoing

• Brief:
• analyse
• interpret
• history and context  
• Research 
• user/ audience
• purpose 
• function 
• client 
• contexts 
• histories 
• meanings 
• social / political 
• Ideation: grounded in research/ brief 
• message 
• type choice 
• layout 
• colours 
• production 
• Development: grounded in research/ brief  
• iterative changes 
• experiments 
• innovation 
• multi-media 
• testing 
• evaluating 
• feedback 
• commutation:
• replace element with its closest identifiable opposite 
• can see in contrast if your direction is working 
• Prototypes: grounded in research/ brief
• 3 x developed outcomes 
• testing, feedback
• evaluating 
• Final Outcome 
• developed through iteration 
• user-focused 
• fulfils the purpose 
• justified in relation to the brief 
• conceptually driven 
• innovation