Luxury Coffee: 50 Initial Ideas

50 Initial Ideas:

• matt metal 
• colours for different roasts 
• blonde, white or silver 
• medium, copper 
• dark, matt black 
• embossed 
• square container 
• cilinder 
• size, big or small
• sealed bag inside, preserve roast with sealed tin lid 
• materials used in existing products:
• paper
• card 
• sealed foil lined paper bags 
• ground or beans
• patters, abstract taken from brewing process 
• gold lettering 
• luxurious 
• smooth 
• reflect characteristics of coffee 
• etching 
• simple
• focus on process/production options
• creative packaging 
• shape of bean 
• cup 
• press 
• tins fit together as a set 
• colours or pattern to identify series/set
• bag inside tin
• just metal or paper label 
• classic 
• clean 
• modern 
• appeal to all
• work alone and as a set 
• stamp/seal of approval on packaging or lid
• san serif type 
• bold
• sophisticated 
• individuals in a set, fit together within a container 
• how look on shelf 
• engaging 
• appeal to audience 
• play on luxury connotations 
• refill packs so tins are bought once and reused
• resealable pouches 
• tin could be reused to store coffee filters 
• shiny metal for dark roast to reflect oil residue on bean