Penguin Exploring the Brief: 50 Ideas

Explore the brief
- how to balance
- what brief requires, scope for development
- realistic timescale
- clearly identify problem
- challenge the brief, what will you get out of it
- how to present and what do you need to present
individual or collaborative

Idea generation:
50 ideas
allow yourself to come up with terrible ideas

For friday:
- evidence of engagement
- prepare a short description of why you've selected these briefs
- a plan, what are you answering and when

50 responses:
- word
- sentence
- sketch
- mind map
- ask a question
- personas/audience
- mood boards

Penguin Random House:

• map of starts/planets 
• use pictures from the book 
• text embossed or debossed into the cover 
• black whole, play on trapped light
• scientific diagrams from within the book 
• light try to escape from the cover 
• replace info in a diagram with cover copy 
• use arrows from diagrams to create abstract pattern on cover 
• floating galaxy 
• earth diagram 
• simple 
• not too scientific 
• encourage and attract everyone to read 
• reflect simple explanations within the book 
• dark vs light 
• black and white cover 
• spot varnish white parts of the cover 
• emboss stars into the cover 
• matt finish 
• spot varnish text
• constellations 
• pattern on front and back 
• world is flat vs world is round 
• orbits, show different eclipes 
• colour:
• does have to be black and white 
• colours of planets
• colours seen in space 
• eye catching 
• work on digital platforms 
• diagrams at odd angles to show movement in space 
• typographic, translations of complex terms into one or two words 
• show change over time, how space has changed from the origin/discovery to now 
• space 
• astronaut 
• time 
• galaxy 
• milky way 
• white dwarf?
• neutron star?
• black wholes trap light, not actually black
• dimensions of space shown in cover
• layers/ movement to cover 
• distance, show scaled ratio of space between planets and stars
• mass produceable 
• show gravity, book heavier at bottom than top 
• different perceptions of cover, changes in some way 
• incorporate waves
• patterns of light 
• colour/light spectrum 
• cards from within the book on front and back cover, explains spin 
• electromagnetic field, cover could interact with heat or magnets to reveal information 
• proton and antiproton colliding 
• density 
• decay of star