Creative Advertising Collaboration: Project Lazarus

Collaborative Brief - Lazarus
Brief:
Challenge perceptions and revive the fortunes of an established brand. A brand that has lost it way and lost its audience.
Choose one of three brands:

• Brut 
• you can be masculine without being a creep 
• some women/men find powerful men attractive 
• AfterEights mint 
• They're for grownups (I'm not a grown up)
• There is joy in the gamble 
• Shake n Vac
• There going to see it eventually 
• It's still a thing 

Come up with:

• Strategy 
• opposition 
• audience 

Deliverables:

• Campaign of 3 elements - must have a reason 
• Fully realised 

FINAL PRESENTATIONS: DEC 13

Initial Plan:
Collaborating with Lydia Martin
Initially Lydia and I have decided to research into each brand individually and come up with a few ideas for our next meeting in which we will chose our brand and start brainstorming ideas.

Roles:
Neve:

• Design
• Research 
• Ideation 

Lydia:

• Copywriter 
• Research 
• Ideation/Concept