Thursday, 29 November 2018

Penguin Final Cover: The Establishment

Overall the final cover (see figures 1-3) fulfils the brief as the cover showcases the key elements of the book without alienating those who may not share the political views within. The use of the red line symbolises Jones drawing a line under the old establishment within the book as he describes the 'new' establishment which is based on shared mentalities rather than who you know and where your from. Furthermore the line also symbolises the hierarchy surrounding the establishment as those at the top try and keep the power and wealth amongst themselves. Furthermore the colours and type have been heavily inspired by newspapers as Jones details there role within the establishment throughout the book. In addition the copy within the cover is all left aligned showing the political stance of the book in a subtle manner to not put of those who share different political views. The cover successfully relates to the content within the book without revealing any information whilst still being visually appropriate and appealing to the key target audience. The only potential issue with the cover is the alignment of the copy on the back which could be too close to the edgy of the book, however due to the amount of copy and the concept behind the design this was unavoidable as the width of the copy needed to be shorter than normal to emphasis the concept.


Figure 1


Figure 2

Figure 3

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