Creative Advertising: Initial Meeting/Planning

Based on research both Lydia and I conducted we decided to create a campaign for Shake n' Vac as we felt this could be geared towards students in order to bring a new audience and theme to the Shake n' Vac name.

Planning:
In order to organise how to structure the brief and work around both Lydia and I's timetable we outlined a rough timeline of working and meetings. The main research and ideation section of the brief which will be Lydias' main role will take place between 8th - 23rd throughout which we will discuss back and forth based on ideas Lydia creates. After this ideation processes scamps and rough designs will be created for 27th, for a small group crit within creative advertising in which 3 campaigns with 3 resolutions each will be presented. This feedback will then allow us to pick a final campaign and resolutions and refine them further for the pitch deadline 13th December. 

Having this clear plan outline from the beginning allows both of us to be organised as we know when where are working and can organise the brief around existing work.

Roles:
Lydia:

• Copywriter
• Research 
• Ideation 

Neve:

• Art Director/ Designer 
• some Ideation