Overall the final packaging outcomes work well as the use of a repeat pattern and varied application of colour allows a consistent but adaptable identity to be created. This allows for some variation within the packaging instead of having each box be the exact same. Furthermore setting the 90-degree rules allows for a consistent theme to the identity that can be adapted across mediums such as packaging, stickers and cards. Furthermore the simplicity of this application appeals to an older target audience as it creates a more refined/high end aesthetic to the branding.
Overall this brief was a helpful exercise to see if I could develop and create a brand identity and packaging within a short time frame (2 weeks). I found working to a shorter time frame within this project challenging but effective as it meant idea generation and development needed to be completed efficiently to avoid being rushed. Furthermore in previous briefs I've spent much longer on packaging outcomes, however setting a brand rule/guideline made the packaging development process easier within the time frame. Furthermore developing two ideas into the test packaging stage was very effective as I gained more accurate feedback from peers as it was easier to visualise the final outcomes as tests where shown. If more time was available the packaging could have been pushed further to incorporate texture within the dot pattern which would have given the packaging more of a high-end feel. However despite this, the packaging and brand identity still communicate effectively to an older audience aged 25 - 45 due to the simplicity and modern aesthetic created through the colours and simple type used.
No comments:
Post a Comment