Module Evaluation

Throughout this module, I've enjoyed exploring different areas of my practice looking at branding and packaging. However throughout the module opportunities to explore other areas such as animation and 3-dimensional which I hadn't considered before. The opportunity to explore animation within the sixty-second documentary brief influenced the outcomes I produced throughout the module as I enjoyed working with After Effects. Therefore throughout the moduel, my focus has shifted towards more digitally based design, experimenting with animation more specifically through my D&AD submission and some client work. Despite this refoucse I've also explored branding and packaging throughout the module but on a smaller scale as I have found others briefs more engaging and relevant to my practice. A large element of this module has been the production of The Graduate (pinball machine) for my self initiated brief Test Your Fate. This brief was highly engaging as it allowed for the exploration of graphic design within another less traditional setting. Furthermore the physical production process of this brief was very extensive which is one of the areas I enjoyed most as I found it challenged my creative thinking and ability to adapt to change quickly due to the issues faced throughout. Time management was a key factor during this processes as I needed to manage the production of The Graduate alongside other briefs I was working on. My time management skills have been very important throughout the module, the most helpful aspect being that I set small deadlines for each brief allowing me to keep track of multiple briefs at once. This meant that when certain briefs such as Adonis took longer than expects I wasn't behind as I could manage my time as I was organised. Throughout the module, research has played a larger part in my practice as it has allowed me to become more familiar with the topics I've worked within to create more solid conceptual ideas.

Documentation has also been a focus throughout this brief however as a large number of my briefs have been digital, I've had limted opportunities to develop my physical documentation skills. However when physical documentation has been completed a combination of photography and scanning have proven to be the most successful methods. This has allowed all briefs to be showcased to a high standard. The Graduate was the brief I struggled to document the most due to limited space to photograph the machine and my limited videography skills. However this issue has highlighted the value of collaborations as the machine will be re-shot after submission with the help of fellow creatives.