Chosen pictograms

Figure 1 and 2 show the final pictograms that will feature within a wayfinding system which will connect Leeds Print Festival with individual shops in Leeds. Figure 2 shows the pictograms with the distance from half way between the print festival and shop, theses will be featured on the placards to indicate the audience that there going in the right direction. The full distance pictograms in figure 1 will be printed on the handout along with a short description of each shop in order to encourage people to travel to the different shops. The use of a change in the incline of the curve references subjectivity in graphic design as support by Jan van Toorn's belief that the 'viewer to arrive at a view of his own'. However the use of distance creates an additional objective nature to the system as it tells people the exact distance. Overall the pictograms allows to a system which is conceptually subjective due to the abstract use of line and lack of directional arrows however is visual objective due to the incorporation of distance therefor backing my belief that graphic design should be both objective and subjective. 

Figure 1

Figure 2