Placard developments

In order to effectively represent the wayfinding systems wooden placards (figure 1-3)have been used to create the signage which will feature the pictogram for the specific shop and the distance half way between the print festival and the shop as this where the placards will be located. MDMF has been used to provide a fairly cheap but stable base for the placards, the colour of which creates an appropriate contrast between the lines of the pictograms and the colours within the distance. Furthermore each placard will be held by a member of staff from each shop in order to create a more personal experience within the system and further engage the audience. In addition the back of the placards will feature the rating system using stickers that the audience can use (figure 4). Overall the placards work well along with the use of vinyl for the pictograms as they are relatively inexpensive to create apart from the use of vinyl which is necessary due to the temporary nature of the system itself. However upon reflection the line within the pictogram could be thicker in order to stand out more from a distance, however the use of colour helps solve this problem slightly.

Figure 1

Figure 2

Figure 3

Figure 4