Overall this module has allowed me to realise the important of research and development within a brief as a wide range of research can great some interesting and unexpected results as seen in studio brief 2 with the use of drawings created in word which formed the basis of the final designs. Consequently I will adapt this insight in the next module in order to gain a better understanding of briefs and there limitations as many of these limitations also lead to more interesting responses as seen within wayfinding due to the impractical nature of producing a physical wayfinding system which lead to the use of placards to form the basis of the system which could be used on a temporary basis. Additionally within this module I've experimented with new processor such as letterpress and laser cutting which has provided interesting outcomes and provided me with skills that I can apply to future briefs.
In relation to studio brief 1 I feel my wayfinding system works successfully to engage the audience due to the interactive nature of the system with the incorporation of a rating system and use of staff members to hold the placards. If I has more time to develop the system further I would look at approaching member of each store to see if they would be willing to take part within the system and document this photographically. Additionally i would also look into the possibility of actually placing the lines within the system on the windows to create a more authentic visualisation of the system. Furthermore the use of handouts within the print festival itself further engages the audience with the system by providing information about each shop and informing them of the complete distance. In relation to studio brief 2 surrounding objects, the posters and handouts celebrating the anniversary of the light bulb have been successful due to the incorporation of light within the designs which creates a consistent aesthetic across both platforms. Furthermore the use of light within the handouts engages the audience within the exhibition as they can look through and shine light through the handout throughout the exhibition. this engagement is enhanced through the use of facts on the back. Despite these successes I'm disappointed with the inability to effectively capture light shining through the posters so the design is more visible. Consequently this has made it difficult to place the photos in settings such as within a gallery space to effectively show its use. However when the physical posters are raised towards the light the effect is visible but could be enhanced if the L's where slightly larger so more light could shine through. Additionally if I had more time to develop this project further I would experiment with using coloured light and its effect on both the posters and the handouts. Furthermore the handouts have worked well due to cutting out the drawing instead of embossing however the large amount of burn caused by using thinner paper than that used for the posters along with a wooden board to help align the drawings correctly slightly distracts the reader away from the fact on the back. Overall I'm pleased with the outcomes I've created for both studio briefs however feel each could be further developed to create a more complete design/system.
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