Handout developments

In order to further respond to feedback given during the crit I've experimented with producing A5 handouts that will be given out throughout the exhibition. I've decided to incorporate light within the designs itself and engage the audience the designs will be embossed on the front of the handouts so light is need to see the complete image. The tactical nature of embossing also creates an interesting texture when touched to further engaging the audience. Initially the typography was placed in the top section of the handouts (see figure 1) so the fact wouldn't the typography wouldn't be effected by the embossing process, however after receiving feedback many felt the typography needed to be bigger and centred so that it would be distorted by the embossing processes as it would create adding to the tactile nature of the handout (see figure 2). The layout of the design with Arc located in the bottom left corner is used to show consistency across the poster and handouts by keeping the logo in the same location in order to covey the information needed in a simple and subtle manner. In addition the use of Helvetica for the typography within the handouts references the Ls within the drawings which are also Helvetica to create a consistent aesthetic across the posters and handouts. The simple and structured nature of helvetica works well within these designs as it allow the fact to be conveyed easily allowing for the embossed design on the front to attract the most attention from the audience.

Figure 1

Figure 2