This design features my chosen word Archchemic split up into two sections in order to make it easier to pronounce and recognise as during feedback it was found that Archchemic is hard to pronounce/read.
Here I've experimented with wide kerning in order to create a more modern design to attract my target audience of women aged 18-25. The use of lines between each section allows for clearer separation to aid legibility.
In this design I've shortened Archchemic further in order to aid legibility of my logo and make it easier to reference/ recognise.
In this design which is one of my more successful designs I've made subtle reference to the periodic table in order to link my logo to the scientific nature of my company whilst keeping to modern through the use of blue.
This is my chosen final logo as I feel this is the most successful due to the reference to the periodic table and the use of numbers to identify different ranges to make my promotional material more identifiable based on the issue with the audiences skin whilst still keeping my logo simple and modern through the use of blue.
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