After receiving feedback and conducting more research I’ve decided to move away from luxury skincare to focus on solving problems with peoples skin. Therefor i’ve further developed my initial ideas for my logo experimenting further with composition and kerning (see figure 1). Ive taken inspiration from the periodic table to develop my ideas further in order to create a more scientific and clinical look to my logo so that potential customers will trust the products (see figure 2). Personally I think these experimentation have been successful as they effectively portray the message I want to send to my target audience of women ages 18-15. In order to further my developments I’ve experimented with using colour in some aspects of the logo instead of using black and white. Personally I think the experimentations using colour have been successful as the use of blue has allowed me to create a trustworthy and clinical look within my logo causing potential customers to trust by brand as they may believe it will solve their skin problems. However I plan to get more feedback before choosing a final design and creating some promotional material.
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| Figure 1 |
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| Figure 2 |
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