Crit Feedback

Upon receiving feedback on the designs below (see figure 1) I’ve found that my most successful designs are those influenced by the periodic table (see figure 2). This is because the use of numbers to identify different product ranges and the composition of the ‘Ar’ above chemic reflate to science immediately allow the logo to be trusted by the audience as they believe it would solve their skin which was aided by the use of colour which added further to the scientific and clinical message I’m tying to convey within my logo. This design was also found to be my most successful design as it looked professional and modern which reflects the target audience effectively. 

Additionally it was found that my design ‘ArCh’ (see figure 3) was also successful as it related to science in a more subtle way however in relation to the feedback I received my other design was more successful. Consequently I plan to develop this design(see figure 2) further my producing mock ups for packaging and additional material that would feature within a skincare company such as business cards.

 

Figure 1 

Figure 2

Figure 3