Evaluation

Upon reflection of module 1 I’ve developed a range of skills and techniques to better improve my design process. In regard to studio brief one I found that my chosen logotype worked successfully in context with my skincare brand due to the references to science via the periodic table and use of colour. However after receiving feedback if I had more time I could revisit this project and further develop some other of my final logos as it was said my chosen logo was hard to reference due to  how I’d split up my company name Archchemic. However I feel my chosen logo was the most successful in representing the values and message of my skincare company. In addition if I where to further develop my final logo I could experiment with using different materials such as foil within the business cards and vinyl to create branding for shop windows. 

In regard to studio brief 2 I have found that completing more research is most helpful in developing my design ideas due to the technical nature of this brief as it would off allowed me to edit my chosen typeface Univers in a more technical way.  I could also further develop my typeface so that all the letterforms in particular the I and L to have distinguishing characteristics as some don't accurately represent defiance. However I feel my final typeface works successfully due to the use of high crossbars and a high cap height which allows importance to be granted to the typeface allowing for successful use within protests as it will allow awareness to be drawn to a specific issue especially with the addition of a bold variation of my typeface. However if I where to develop my typeface further I would spend more time developing my type specimen due to the complex nature of printing a book and the technical issues with layout that I encounter during the printing process. However the difficulties I encounter during the production of my type specimen lead to a more successful design as I had originally planed to print white ink onto red card for the cover of my type specimen which wasn't possible. Consequently this lead to the use of acetate within my work which I feel has created a more successful and professional type specimen. I would conduct more in-depth research in order to develop certain letterforms within my typeface which don't reflect defiance as successfully as others.

Overall I am pleased with the outcomes I’ve produced for this module as I feel they both successfully represent their individual messages, however in future I plan to do more research and initial sketches in order to better inform and develop my ideas before making them digitally.