Studio Brief 1 OUGD405

Studio Brief 1:

Design a personal sign system based on your own interpretation of the environment around you. 

Explore a range of concepts in your research and development. Consider the usage, functionality and display (the interplay between the objective and subjective) when resolving your chosen strategy.

Mandatory Requirements:

• A functional navigational wayfinding system for your selected environment, informed by thorough research and development.
• You should explore a range of potential responses to the brief.
• The identification and selection of an appropriate, consistent typeface. Consideration of appropriate type styles and sizes for specific uses.
• The development of appropriate pictograms for directions and identification of facilities, etc relevant to your ideas.
• The identification and selection of a limited and appropriate colour swatch with associated PMS, CMYK and RGB values.

Deliverables:

• A quantity of visual investigation/research
• Developmental work in sketchbooks/worksheets
• Vector typographic, pictogram and signage print(s) of your navigational system
• Produced at least one sign/supergraphic/etc. at actual size and document it within the appropriate context in Leeds
• Mock-ups (in Photoshop/Premiere/etc.) of the entire system in context
• Minimum of 6 design boards, presenting and discussing the following: 

• Brief Interpretation/Research
• Initial design ideas
• Design development
• Final design/Production
• Evaluation