The final design produced for In Cold Blood (see figure 1) takes a more conceptual look at the book than existing covers by questioning the investigation and those involved. Existing covers tend to favour a more objective approach with use obvious imagery and texture typography (see figure 2-3). In addition the subtle use of red within the cover to create a contrast against the list allows the violence to be briefly addressed however not exaggerated as seen in existing covers. This use of more subtle colours creates a contemporary and sophisticated cover when compare with existing covers seen in figures 2 which feature a more illustrative approach. The cover produced for this brief looks at the originally cover seen in figure 3 and draws inspiration from the simple composition which avoids obvious imagery.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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