Studio Brief 3: Logo development

In order to generate some initial ideas we decided as a group to each create some ideas for branding which we would gain feedback on and use the most successful idea. Therefor I've experimented with use of typography based on decisions made as a group (see figure 1) focusing on Univers Light and Caslon. These initial typographic experimentations lead to looking at the pronunciation of our name Raum and looking at how best to visually represents this (see figure 2) as it can be quite difficult to read and pronounce. Consequently splitting the word allows the name to be more easily understood by our audience. Throughout these experimentations I've looked at different methods of representing pronunciation through lines and dots finding a simple straight line dividing the word is most successful due to its simplicity. The use of altering the hierarchy of the of the two sections (see figure 3) of the word further aid in readability as they enhance the sectioning of the word making it easier to read.

Figure 1

Figure 2

Figure 3