Studio Brief 2: Idea Generation

Typography:
In order to develop initial ideas I've experimented with typography that could be featured within the print by looking at the typography used by the suffragettes in protests and other material. In relation to those featured on protests signs many feature tall letterforms with high cross-bars and a narrow appearance. Initially I tried to recreate the exact typeface used on protests by drawing around the letterforms in figure 1 however this provided difficult and limited the use of typography within the print. This lead to experimenting with more modern typefaces (see figure 2) such as Futura, Helvetica, Berthold, Univers, PT Sans, and Bebas Neue to see which was most accurate. This lead to the use of Bebas Neue as this closely resembles the typography used by the suffragette allowing the past to be referenced within the print in a more contemporary nature. Additional experimentation's using string and a metal grid (see figure 3-4) created some interesting initial experimentations but was limited when developed digitally (see figure 5). These limitations such as some letterforms such as 'O' and 'D' appearing the same due to the grid formation also lead to the use of an existing typeface within experimentations.

Counter Compositional:
Counter Compositional looks at what is part of the object. This has helped further initial ideas by questioning what makes up a poster/print in order to see how best to engage and interact with the audience. Consequently this lead to the use of a 3-D aspect within some initial ideas by looking at the ability to fold or tear away a section of the poster such as 'men only' to reveal a hidden message or symbol (see figure 6). This idea draws on the secrecy the Suffragettes had to use in order to plan and carry out marches and protests. Furthermore the use of this technique lead to questioning what needs to be on the poster to see how else to engage the audience. This lead to the development of getting people write onto the prints what women still have to achieve in modern society (see figure 7). This involvement could then be printed onto the print of be left to be filled in.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7