Studio Brief 3: Initial Ideas Group Feedback

In order to further develop our ideas we've received feedback based on everyones initial ideas in order to finalise a continuous theme to create a constant brand identity (see figure 1). Consequently it was found the split up version of Raum based on the pronunciation of the word as this allowed the title to be more easily understood (see figure 2). In addition the line between within the word-mark logo would act as the constant theme within the branding linking to the timeline within the wayfinding system. However the use of placing text on the floor within the wayfinding system (see figure 3) was found to be unsuccessful due to the small nature of the space and the amount of people who may attend. In relation to other branding may said it would be effective to incorporate a folded/3-d aspect within the posters (see figure 4) or within the invites.  The use if the college logo within figure 4 was also successful due to the cut out nature reflecting the printing process however needs to be developed to fit within the branding. Although the logotype was successful the colours see figure 2) need to be improved in order to stand out within the city to draw attention to the exhibition. In addition it was suggested that a colour could represent a specific time period in a similar way to the experimentations splitting the exhibition by date within the wayfinding and catalogue (see figures 5 and 6). Finally the experimentations using gifs (see figure 7-9) for the social media works well as they reference the space within the library as a more abstract representation of the exhibition which could be used within the build up to the exhibition as a form of countdown.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 8

Figure 7

Figure 9