Initially they spoke about what was important:
- expressing creativity in an initiative way,
- showing hard work, talent within a strong visual identity
- research previous LCA exhibitions
- must represent uni as whole
Initial Ideas:
-used photography and clean type however need to be more visual creative
- In the Works- represent each subject area which was represent by an object for each
looking a process, always learning and growing
- Needed to be clear and reflect college as a whole
However after receiving feedback found the use of an object per each subject too complicated. Therefore needed to look at representing college and university life in more conceptual way. This lead to further experimentations using objects which didn't work in end as difficult due to scale needed to make successful use of objects.
Looked at College values:
Student centred
creative communites
critialc thinking
professional and progressive people
Final Idea need to:
eye-catch and conveys creativity due to colours and object
Eye lead down to bottom to information
Colours could compete outside uni
Drivied from college values and guide lines
COntrast from pevious branding as still clean but got an edge due to colours used and subjective nature as not all may get the multidisiplinary approach however creates intregue
Works deu to underpinning concept
Tips/helpful things to consider:
- Talk about why used colours typeface etc.
- Importance of mock ups to further show idea
- Variations across branding use of singular objects of flyers
- Brick folly good example of application and thought about how would work with different objects due to the strong identity create through the use of neon hands
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