To further develop our branding we've experimented with the use of colour initially looking at taking colours from the Leeds Collage of Art mosaic (see figure 1 and 2) and brightening some as certain colours where quite dull and would fail out stand out in a city against other promotional material. However after receiving feedback based on these colours we found that using colours taken from the mosaic made the branding look too similar to LCA as the exhibition need to be separate and stand out on its own. Consequently we moved away from this idea and focused more on choosing a colour that would allow the branding to stand out within the city which lead to the choice of International Klein Blue as due to its bright nature would allow the branding to stand out (see figure 3). Further more the use of IKB and white within the branding allows the branding to be simple and clean cut whilst still standing out as previous experimentations incorporating additional colours (see figure 2) created branding which was too busy and hectic creating an unprofessional impression on the audience.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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