Studio Brief 3: Initial catalogue experimentations

In order to further develop the branding for this exhibition I've experimented with the use of the logo in relation to the catalogue cover in order to gain a better visual representation of the branding as a whole. Initial experimenting using colour within the marber grid to highlight the logo and effectively separate information (see figure 1). This experimentation works well to separate and highlight the logo but creates a dull and uninteresting cover which fails to engage or excite an audience. To further these experimentation I moved away from using the marber grid and focused more on the logo itself to see how it could be manipulated into the cover. This lead to experimentations focused on repeating the logo in order to create a more abstract cover instead of sticking to traditional layout methods such as the marber grid (see figure 2). Consequently the most successful initial experimentation is figure 3 as it keeps the design simple and legible as with other experimentation if the logo became illegible and appeared lost due the either the direction or number of times repeated. In addition I've also experimented with what information could feature on the back (see figure 4) of the catalogue such as the dates of the events featured within the exhibition by year or the the address of the exhibition. I feel the use of the dates is more appropriate as it effectively references the exhibition whereas the address isn't necessarily relevant as the catalogues will be given out at the event itself.  Throughout these experimentations I also explored the use of simple shapes such as triangle and circles (see figure 5) within the cover to create a more abstract cover. However these are less successful than the use of repeating the logo. In relation to the colours used within the experimentations I chose quite muted and neutral colours due to the wide variety of colours within the prints within the exhibition. However these colours will change as we develop ideas as a group and those featured don't accuratly represent the exhibition.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5