Studio Brief 3: Research

Unplugged Exhibition by Bureau Mirko Borsche: figure 1
Unplugged is an exhibition at the Design Museum celebrating the work of Bureau Mirko Borsche featuring pieces of work that have been simplified to black and white brush and paint drawings. Throughout this exhibition the branding has been kept quite bold and simple which references the aesthetic of the simplified drawings featured within. Additional colour has been added to the branding which allows the posters and promotional material to stand out particularly within figure 1. Furthermore the incorporation of the brush stroke in figure 1 allows the poster to reference the theme of the exhibition in a subtle and effective way, as enough is reveal to create intrigue allowing for limited information to be featured within the poster.  This bold use of colour is something I plan to reference within my work for studio brief 3.

Women Fashion Power by The Beautiful Meme: figure 2
The branding for this exhibition is particularly effective due to the avoidance of gender specific colours or stereotypes within the promotional material which is achieve through the use of green. The inclusion of the tagline 'not a multiple choice' suggests the theme of the exhibition as women don't have to chose between Fashion and Power as the exhibition looks at how different women from princesses to CEOs have used fashion to enhance their position in the world. The effective simple and bold use of typography coveys a powerful statement against stereotypes towards women which effectively represents the tone of the exhibition which features a wide range of styles. Additionally due to the significant range of fashions styles featured within the exhibition by Zaha Hadid the branding needed to avoid resonating with a specific style which has been achieved through the simple use of typography and colour.

Under the Same Sun by OK-RM:
Celebrates contemporary Latin American art, representing the second phase of the Guggenheim UBS MAP Global Art Initiative as curated by Pablo León de la Barra. The visual identity effectively celebrates Latin American art due to the vibrant use of colour which is a key aspect of the identity along with the repetition of the name (see figure 3). What makes this identity successful is its interaction with London as a city through the use of murals featuring the colours and shapes to represent the exhibition throughout the city which communicates the vibrant and energetic nature of Latin American culture. This interaction is possible due to the use of simple shapes and colour to convey the themes of the exhibition as these are easily adaptable across multiple applications. The consistent use of colour and shapes creates a visually strong identity which is easily recognisable in different contexts whether the name is present or not as seen in the use of murals across London (see figure 4). In addition the repetition of the name creates a strong and lasting impression on the audience creating a desire to see the exhibition which is heightened through the use of bright colours and the multifaceted identity. Throughout the promotional material there are multiple different posters featuring different colours however the layout and use of shapes within each relate back to the exhibition further showing the strength of this identity (see figure 5).

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5