Beer Identities: Evaluation

Overall the Drink Anyone (see figure 1-2) successfully represents each personality presented by the client due to the different use of typeface, colour and layout for each personality. Furthermore the final publication effectively represents the concept of the book as it becomes more difficult to read as you progress to reflect a night of drinking and the loss of control gained from drinking. Additionally as each page is completely different they're not read in relation to one another allowing each personality to stand out on its own. Despite the final publication being quite effective if more time was available it could be developed so that each personality had its own chapter in which its personality is progressively shown in order showcase each personality more effectively. However the final publication was limited by the lack of information provided by the client which resulted in the designer having to develop content of their own to feature within the publication, which reduced the time available to experiment and develop the publication further to more accuratly represent each personality. The main issues occurred during the production of this publication as it was difficult to bind due to the multiple interactive elements which caused issues with the spin as it tended to split/break once the interactive elements where folded into the publication. Furthermore the interactive elements where also difficult to fold into the publication to make them flush with the other pages which resulted in some pages particularly the hipster sticking out of the first publication produced. Upon reflection of these issues a second publication was printed and bound with the addition of a cm margin of the left hand side so each page could be stuck to the other using double sided tape creating a hinge for the pages to be folded on. Furthermore Tyvek paper was incorporated within the complex folded pages within the book adds durability to the publication (see figure 3), whilst still keeping the cost down due to the cheap production method and low price of the other stock used.

Figure 1

Figure 2

Figure 3