Design for Screen: Crif Feedback

Feedback was gained on the layout of the website in order to identify any problems, as I was concerned about overwhelming the viewer due to the amount of adjectives. Upon reviewing the site it was found that the use of basic columns gave the website a rigid and boring aesthetic and failed to fully engage the viewer. Therefor it was suggested to experiment with making the text larger and altering the layout by randomising the words and looking at the rag of a piece of text. One concern when developing this section was fitting the adjectives within one page fold however due to the use of an infinite scroll this isn't necessary as the user can just scroll down allowing for experiments with the type size. Consequently this feedback has lead to experiments influenced by the rag of a body of text to create a continuous stream of adjectives (see figure 1-4) so the viewer can either scroll to discover adjectives without context or refine the list by choosing a specialism. The use of typographic interventions prevents the reader from being overwhelmed by a list of adjectives as the slash breaks up the words allowing for a distinction to be made. Consequently figure 5 was discarded as it was too overwhelming for the user as all the words where scattered. It was also suggested that a shuffle feature could be added to the website so the user can change the order the words appear in.  Figure 6 explores the contrast of large text at a light weight, personally I felt this lacked impact and wasn't visually engaging as other experiments.

Figure 2

Figure 1

Figure 3

Figure 4

Figure 6

Figure 5