In order to gain a greater understanding of the York Mediale site and the incorporation of animation, I contacted Andy and Martin the founders of Hungry Sandwich Club in order to gain an understanding for the reasoning for using animation within the site and how it was produced by asking the following questions:
What inspired the use of multiple animations within the website?
A:
The festival covers a lot of different work and visual styles from artists working between technology and art. The tagline for the festival is 'Art meets the future'
The festival covers a lot of different work and visual styles from artists working between technology and art. The tagline for the festival is 'Art meets the future'
We wanted the site to reflect this, to get across the idea of an eclectic mix of work with quick interactive animations that are always changing. We wanted people to be able to play with the brand and find things they weren't expecting.
Do you think the use of animations within a website creates a more engaging user experience?
A:
Using animation is a great way to make websites more engaging. It can help give character to a site, to make even small interactions charming or unexpected. More and more we're seeing animation used online to tell stories, explain ideas in a simple way, or just to create something fun for visitors!
Using animation is a great way to make websites more engaging. It can help give character to a site, to make even small interactions charming or unexpected. More and more we're seeing animation used online to tell stories, explain ideas in a simple way, or just to create something fun for visitors!
How did you go about creating the animations within the site?
A:
The interactive experiments are all built in code, with short logo stings in between made in After Effects and Cinema 4D.
The interactive experiments are all built in code, with short logo stings in between made in After Effects and Cinema 4D.
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