Cecilia Fox: Brief Analysis

Brief Title:

Cacilia Fox 

Brief: 

Create a brand identity and associated materials for Cecilia Fox an independent ceramics shop based online.

Background / Considerations: 

Logo must work both digitally and for print

Logo must be applicable to ceramics (use in stamp form) 

Identify key areas of artistic process to gain inspiration and help inform designs 

Deliverables: 

Logo 

Business cards

Packaging materials

Mandatory requirements: (essential requirements that must be followed) 

Highlight the high quality, unique nature of ceramics 

Showcase handmade, bespoke nature of products 

Research References: 

Existing brands:

Studio Arhoji 

Studio Arhoj Store. (2019). The Studio Arhoj Design Store. [online] Available at: https://arhoj.com [Accessed 10 April. 2019].

Sunken Studio (course/studio)

Sunkenstudio.co.uk. (2019). sunken studio. [online] Available at: https://sunkenstudio.co.uk [Accessed 10 April. 2019].

Louise Madzia Ceramic artist 

Louise Madzia. (2019). Home. [online] Available at: https://www.louisemadzia.com [Accessed 10 April. 2019].

The main elements of this brief to consider is the variety of mediums the logo will be used, as the logo needs to work online and in print for packaging but also be applicable or have elements applicable for use within ceramics. Furthermore the brand identity needs to represent quality but in a modern way similar to brands such as Studio Arhoji and Sunken Studio as identified within early initial research.