Cecilia Fox: Initial Ideas

In order to develop initial ideas I've brainstormed a range of ideas based on initial research conducted into the ceramic production process (see figure 1). 

Initially, inspiration has been taken from shapes found within the kiln and kiln furniture used within the firing process (see figures 2-3). The firing process is where the ceramic pieces come to life as this is where the colours and structure of the pieces are formed, making it an important point within the ceramic process. Therefore I've looked at creating a logo from the shapes found within such as the lines within the cones and the heptagon of the kiln itself. This produced very geometric lines and shapes which worked well together to great a logo which represented the firing process (see figure 4). Due to the geometric nature of the logo, I've explored how this could be used within a repeat pattern that could be implemented across different packaging outcomes (see figure 4). However the patterns are too rigid and ordered for a process that can be quite free and experimental due to the temperamental nature of kiln firing and handmade ceramics. Therefore the logo was deconstructed to form a new pattern which is much free but still represents the geometric forms found within the equipment (see figure 5). Furthermore a wordmark logo has been explored alongside this new pattern as the serif creates an interesting contrast against the smooth modern lines (see figures 5-6). In addition a wordmark logo is more appropriate within this idea as it allows the pattern to be a separate element of the identity which can be used on packaging and across other platforms as a supporting element. Shortening the logo to simply 'CF' works well alongside the full name as the shortened version could be used within the ceramic themselves as a stamp to create a unique and identifiable marker for authenticity (see figure 6).

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6