Cecilia Fox: Initial Ideas

During the research process, firing cones where discovered which are used to help track and measure the temperature of the kiln. Three cones are traditionally used with the cone representing the correct firing temperature curving at around 90 degrees. This cone represents the perfect temperature for bisque and glaze firing, allowing the potter to identify if anything has over or under fired and why if the cone under or overbends. Therefore I've explored the bend achieved within the firing cone to see how this could be incorporated within a logo (see figure 1). This lead to multiple developments exploring how to incorporate the line, initially looking at featuring it across the whole name (see figure 2). However I felt highlighting the CF would be more interesting as this fit the bend of the line more, making the line less overpowering and more complimentary (see figures 2). Furthermore this lead to exploration isolation the CF with the most successful responses being when the CF is brought together and line made smaller as well as when the CF are apart (see figure 3). Initially the serif font used in previous experiments (cirka) was used however the contrast between the serif and smooth rounded line isn't as successful in these responses (see figure 2). This lead to the exploration of a sans serif type (aviner) being used due to the short x-height and wide rounded nature of the characters (see figure 3). Furthermore as the counters are quite flat the line ends where made more angular to create a more seamless fit (see figure 3). In relation to the colours used neutral, earthy tones have been used to represent the tones natural earthenware goes when fired without a specific glaze (see figure 6). Simple business card experiments have been used to see how the logo could be implemented within the branding (see figure 4). Although the simplicity of the logo makes it successful there are limted areas to develop to create a more expansive identity which can be implemented across collateral such as packaging, business cards, website etc. 

Figure 1

Figure 2

Figure 3

Figure 4