I've looked at other ceramic based businesses to identify how they brand themselves to gain an understanding of how they target their audience. Studio Arhoj is very popular due to its unique figures which almost brand themselves as they are so noticeable. The use of eyes gives the figures emotions and faces which links to the face found within its logo. In relation to packaging I couldn't determine if they have any bespoke packaging as it's not visible online. The colourful and fun nature of the ceramics produced is what makes this brand well known rather than the branding itself.
Louise Madzia:
Louise is an independent potter whose bold branding compliments her distinctive line drawings well to create an aesthetic that is unique to her brand. The bold nature of both her branding and ceramic pieces works together to create an instantly recognisable brand. However this is mainly due to her consistent approach/style to the ceramic pieces she creates.
Sunken studio:
Sunken is a ceramic studio that provides workshops and spaces for potters. There branding is more rooted in the ceramic process with the focus being on pottery itself rather than what is created. I like the subtle references to ceramic through the use of pattern within the logo, which is something I plan to explore within my initial ideas. This approach creates a very consistent identify that suits what the studio is trying to achieve and showcase.
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