Cecilia Fox: Repeat Pattern Development

In order to develop the use of a repeat pattern further, the lines used within previous experiments have been enlarged and separated to create a more abstract representation of the pattern, as previous experiments looked too busy (see figures 1-3). Throughout this process different colours where explored inspired by colours found in homemade ceramics (designers own) which enhanced the ceramic inspired aesthetic of the brand. The most successful experiments being those which featured red/pink tones (which occur when some glazes are overfired slightly) and blue, cooler tones inspired by the cool clay tones (see figures 3-7). This lead to different type options being explored, initially a combination of Avenir and Cirka have been used however the serif type is difficult to read at smaller point sizes, with the contrast between the two typefaces not matching the smooth patter (see figures 8-19). Therefore Avneir was solely explored using different weighting to create a better contrast (see figures 16-19). The type itself has been centralised in order to allow the pattern to not interfere with the type and reduce legibility. Throughout colours have been taken from the pattern for the text, however the lighter and pink tones where too similar getting lost within the design, becoming less legible. Therefore darker tones were explored which created a better contrast (see figures 8-19). Featuring the type in the same colour was the most successful approach as often one element was legible and the other blended with the background too much when multiple shades/colours where used. In additon the use of capitals allows the type to stand out more against the pattern background, creating a bolder impact on the audience. Furthermore the use of charcoal taken from the pattern allows the type to stand out but fit within to create an overall aesthetic for the identity (see figure 20).

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