Topography:
To further refine these designs and make them viable for print, I've expanded the design so the label would work across a square box. This involved splitting sections of the designs into squares to help visualise the front, back and sides on the box. Resulting in the need for a blank block of colour between the front design and the back (see figures 1-4) as in previous designs they where next to each other meaning the information would appear on the side rather than the back (see figure 1). Furthermore I've experimented with adding the lines featured on the front of the label to the block of colour featured on the side of the packaging (see figures 5-7) to see if this would create a more intersting design/packaging. Upon comparison I feel figures 2-4 are more successful due to its simplicity as the extra line create a busy and unrefined design. However I will print/experiment with both too see how they work as physical objects as it can be difficult to determine when viewing flat-lays/nets. Furthermore throughout this refinement I have further experimented with colour altering the colour slightly throughout to fine the balance between simple muted tones and a bright eye-catching design (see figure 8).
Based on the initial design of the box I started to design the re-fill packaging which could be purchased so the box could be reused multiple times. This was quite a simple process due to the strong identity created through the use of the topography lines, which can be implemented across the packaging. The lines would act as a pattern design across the whole foil lined bag (see figure 8) so customers could easily identify the roast by matching the lines, as the closer they are the more intense the liens. Furthermore the label design featured on the box could be easily placed onto the bags (see figure 9) or a simpler version solely featuring the word-mark logo and roast could be used (see figure 10).
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| Figure 1 |
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